Book Review : Ultimate Sales Messaging System

The Ultimate Sales Messaging System: The 6-step System to Clarify Your Sales Message or Presentation is a book that claims to provide a clear and effective approach to sales messaging. With its promise to help improve communication and increase sales, many people have found value in this book. In this review, we will explore the pros and cons of The Ultimate Sales Messaging System and provide a quick verdict on whether it’s worth considering.

The Ultimate Sales Messaging System

Pros and Cons

What We Liked

  • Practical and actionable: The book offers straightforward advice that can be implemented immediately to improve sales messaging.
  • Clear and concise: The author’s messaging system is presented in a concise manner, making it easy to understand and follow.
  • Real-world examples: Various examples are provided throughout the book, helping readers see how the concepts can be applied in real-life sales situations.
  • Positive impact on business: Many readers have reported significant improvements in their sales and communication with clients after implementing the strategies from this book.
  • Suitable for various roles: Whether you’re in sales, management, or any position that requires effective communication, this book can be beneficial.

What Can Be Improved

  • Lack of new concepts: Some readers have found that the ideas presented in the book are not entirely groundbreaking, especially for those already familiar with sales and communication principles.
  • Non-functioning free PDF: One reader mentioned that the free PDF link provided in the book was not working, which might be disappointing for those expecting additional resources.

Quick Verdict

If you’re looking to refine your sales message or improve your presentation skills, The Ultimate Sales Messaging System: The 6-step System to Clarify Your Sales Message or Presentation can be a valuable resource. It offers practical advice, clear guidelines, and real-world examples that can help you communicate effectively and increase sales. While some of the concepts may not be entirely new, the book’s concise approach and positive results reported by readers make it worth considering.

Click here to check out The Ultimate Sales Messaging System on Amazon.

Unboxing – What’s Inside?

I recently purchased The Ultimate Sales Messaging System: The 6-step System to Clarify Your Sales Message or Presentation from Amazon. Living in the USA, I was thrilled with how quickly the product was delivered right to my doorstep. It only took a couple of days for the package to arrive, which was faster than I expected.

Upon opening the box, I found an impeccably packaged paperback book. It had a clean and professional look, and I could feel the excitement building up to explore its contents. The book was securely wrapped to protect it during transit, ensuring it arrived in pristine condition. No additional items were included in the box, but the anticipation of delving into the knowledge within the book made up for the absence of any extras.


This incredible book, The Ultimate Sales Messaging System: The 6-step System to Clarify Your Sales Message or Presentation, is published by CreateSpace Independent Publishing Platform. It is the 1st edition, released on September 21, 2017, and has a total of 160 pages. With dimensions of 5.98 x 0.35 x 9.02 inches and weighing only 8 ounces, it is a lightweight and compact book that can easily fit into a bag for on-the-go reading. It features an ISBN-13 of 978-1546931065 and an ISBN-10 of 1546931066.

Documentation/ User Guide

Although the inside of the box did not contain a user guide or documentation specific to the product, The Ultimate Sales Messaging System itself serves as a comprehensive guide. The book provides a step-by-step system to clarify sales messages and presentations, offering valuable insights and strategies. It is written in clear and concise language, making it easy to follow along and implement the techniques discussed.

If you are looking for further guidance and supplementary materials, the online retailer where I purchased the book provides additional resources, including a user guide. You can find the user guide here. The user guide offers even more in-depth information and examples to enhance your understanding and application of the sales messaging system.

Features – What We Found

Step-by-Step System

The Ultimate Sales Messaging System provides a comprehensive and easy-to-follow 6-step system to clarify your sales message or presentation. This system guides you through each stage, helping you to refine and communicate your message effectively. By breaking down the process into clear steps, this system ensures that you won’t miss any crucial elements while crafting your sales message.

Whether you are a seasoned sales professional or new in the field, this step-by-step system will help you organize your thoughts and deliver a compelling sales message that resonates with your target audience. With detailed instructions and examples, this feature ensures that you can clarify your sales message or presentation with confidence.

Pro-tip: Take your time with each step of the system, ensuring that you understand and apply the concepts to your specific product or service. Reviewing and revising your message as you progress through the steps will help you refine it further.

Clarity and Focus

The Ultimate Sales Messaging System emphasizes the importance of clarity and focus in your sales message. It helps you cut through the clutter and articulate your value proposition concisely. By using this system, you can identify the key benefits and unique selling points of your product or service, ensuring that your message stands out among competitors.

This feature also emphasizes the need to tailor your message to your target audience. The system provides techniques to understand your audience’s needs and challenges, allowing you to personalize your sales message and address their specific pain points. By creating a clear, focused, and targeted message, you increase your chances of capturing your audience’s attention and generating leads.

Pro-tip: Use the contextual product_link here to access the book that outlines the system in detail. It provides additional examples and exercises to help you apply the principles effectively.

Effective Storytelling Techniques

This system introduces effective storytelling techniques to enhance the impact of your sales message or presentation. It encourages you to connect emotionally with your audience by incorporating personal stories or anecdotes that highlight the benefits and outcomes of your product or service. By engaging your audience on a deeper level, storytelling helps you build trust and credibility.

The 6-step system provides guidance on how to craft compelling stories that resonate with your target audience. It helps you structure your stories in a way that aligns with the overall sales message, effectively conveying your key points and persuasive arguments. By mastering the art of storytelling, you can make your sales message more memorable and impactful.

Pro-tip: Practice your storytelling skills by rehearsing your sales message or presentation with someone you trust. Seek feedback and make adjustments accordingly to ensure that your stories leave a lasting impression on your audience.

Overcoming Objections

The Ultimate Sales Messaging System equips you with strategies to handle objections effectively. It recognizes that objections are a natural part of the sales process and provides techniques to address them proactively. By anticipating and countering objections, you can increase your likelihood of closing a sale.

This feature emphasizes the importance of understanding your target audience’s potential objections and concerns. The system guides you in identifying the most common objections and provides strategies to address them confidently. By debunking objections and offering solutions, you can alleviate any doubts or hesitations your audience may have.

Pro-tip: Prepare a list of potential objections and practice your responses. By being well-prepared, you can respond to objections confidently and maintain control of the conversation during the sales process.

Science-backed Persuasion Strategies

The Ultimate Sales Messaging System incorporates science-backed persuasion strategies that can greatly enhance the impact of your sales message or presentation. By understanding the psychological principles behind persuasion, you can effectively influence your audience’s decision-making process.

This feature dives deep into the science of persuasion, exploring concepts such as social proof, scarcity, and the power of authority. It provides practical techniques on how to integrate these principles into your sales message, making it more compelling and persuasive.

Pro-tip: Take the time to learn about the psychological triggers and biases that can influence your audience’s decision-making. By incorporating these strategies in a genuine and ethical way, you can increase your chances of closing the sale.

Final Thoughts

Our Score: 81.0

I recently read The Ultimate Sales Messaging System: The 6-step System to Clarify Your Sales Message or Presentationand found it to be incredibly valuable for anyone in sales or business. The book provides a clear and concise framework for crafting effective sales messages that resonate with your audience. The author, Brian Williams, presents six steps that guide you in listening to your audience, designing your message around their needs, and eliminating any unnecessary fluff. These concepts may seem familiar to experienced business professionals, but they are presented in a fresh and practical way in this book.

One of the key benefits of this book is the actionable advice it offers. The author doesn’t just provide theoretical concepts, but also provides practical tips and techniques that can be implemented immediately. I have personally seen an increase in my sales since implementing the strategies outlined in this book. Additionally, I appreciate the emphasis on audience participation, which has helped me keep my presentations engaging and effectively communicate with clients.

I highly recommend The Ultimate Sales Messaging System to anyone looking to improve their sales messaging and increase their sales. The book is straightforward, easy to read, and offers valuable insights that can make a significant impact on your business. If you’re in sales or business leadership, this book is a must-read. You can find more information about the book here.